Program proposal · Florida

AI for Florida Realtors

In four weeks, your team walks out with an AI assistant already running inside their business — not just notes.

Most “AI for realtors” content teaches generic prompts, and three weeks later nothing has changed in the Realtor’s day. This program is engineered around the actual artifacts a Florida Realtor works with — Stellar MLS listings, CMAs, FAR/BAR-aware drafts, hurricane and insurance briefs, condo financial reviews — handing back roughly four hours a day for showings, negotiation and closing.

4

classes · 4 weeks

10

Realtors per cohort

90 min

per class · 60 content / 30 applied

~4 h

per day handed back

1

live shipped assistant

FL

MLS · FAR/BAR-aware

Andrés Roldán

Real estate marketing

Why us

We teach this because we build it.

We’ve shipped 30+ AI products for companies across very different sectors — working software, not slideware. That’s how we found the real bottleneck: it isn’t the technology, it’s that teams lack the mindset to use it well. So this program teaches what we practice every day — building with AI, not talking about it. We’ve been on the building side; that’s why we know what a Florida Realtor actually needs to learn.

How we teach

Why most realtor AI training doesn’t stick

Two failure modes show up everywhere: training so generic the Realtor can’t apply it to a single lead by Friday, or “delegate everything to AI,” which quietly erodes the very judgment that makes the Realtor good at their job. AI without practice amplifies nothing. AI with practice compounds everything. Every class pairs a concept with a deliberate-practice exercise the Realtor writes, decides, or shapes before the AI touches it — then the AI scales that input across the pipeline.

The sessions

What each session covers, and what you leave with.

Session 01 · Concept

How an LLM actually works — why it sometimes lies and sometimes feels like magic

90 min

Topics

  • 01.1What an LLM is — a next-word predictor trained on patterns, not a database. Why that changes how to ask.
  • 01.2Semantic space — why “luxury condo” and “premium oceanfront unit” sit near each other, and why word choice quietly changes results.
  • 01.3Hallucinations — when the model invents data with full confidence, and where that’s a liability in real estate (comps, legal, pricing, HOA).
  • 01.4Context window — what the model forgets, and how to structure long buyer conversations so you stay in frame across weeks.

How it’s taught

Concepts paired with live FL demos: a hallucination demo on a made-up Brickell address, a semantic-space test with rookie vs. seasoned vocabulary, and a context experiment on a six-week out-of-state buyer thread.

You leave with

By the end, the Realtor stops thinking of AI as “Google on steroids” and starts treating it as a language probability model — the single shift that changes how they prompt and where they trust it on a deal.

Between sessions · Write — by hand — a 100-word explanation of why AI hallucinates, aimed at a skeptical seller who just asked you to “let ChatGPT price the house.” Read aloud at the start of class 2.

Session 02 · Skills

Five skills that hold up on the Florida street — not in a demo

90 min

Topics

  • 02.1MLS-ready listing copy in 5 minutes — raw seller notes + photos + public records → a description that ranks, sells and respects MLS character limits.
  • 02.2The difficult lead playbook — branching responses in the Realtor’s voice, with the FL objections baked in.
  • 02.3The Florida zone brief — flood zone, wind zone, insurance ballpark, HOA condition and school zone for any address.
  • 02.4Out-of-state buyer follow-up — a 3-message reactivation sequence that doesn’t sound like a bot.
  • 02.5Showing → seller report — voice-dictate the post-showing tour on the drive home; AI returns a polished seller update before you park.

How it’s taught

One real case per Realtor, worked in the room; a “pass the prompt” round where Realtors test each other’s prompts on their own cases; the ten strongest FL prompts land in a shared cohort bank the brokerage keeps.

You leave with

Five tested prompts, already used inside a real case from the Realtor’s pipeline — closed, copy-paste prompts with visible results across the artifacts a Florida Realtor ships every week.

Between sessions · Write — without AI — your best response to a real difficult lead from this week. Then have Claude critique it; note what you’d accept and what you’d reject.

Session 03 · Setup

Wire AI into the business — from loose prompt to running FL system

90 min

Topics

  • 03.1AI + your CRM (or lead sheet) — search, summarize, draft follow-ups and prioritize leads by buyer temperature.
  • 03.2Listing → content pipeline (×4) — one MLS listing in → reel script + Instagram carousel + WhatsApp blurb + email blast out.
  • 03.3CMA + Florida zone briefing — drop the address; AI pulls the comp structure, flood zone, wind-mitigation hints and HOA signals; the Realtor verifies the numbers.
  • 03.4The “AI off-limits” list — FL edition — where the AI never decides or writes alone: pricing, closings, contract language.

How it’s taught

Built on screen, not on slides — every Realtor wires their own CRM, content pipeline and CMA routine live in class.

You leave with

Every Realtor’s CRM is talking to an AI assistant, a content pipeline fires four pieces per listing, and the Realtor has a reusable CMA + zone-briefing routine in their toolkit.

Session 04 · Delivery

Ship the assistant — final demos in front of the cohort

90 min

Topics

  • 04.1Personal AI assistant — configured to their voice, zone and ideal client.
  • 04.2Listing content pipeline — one MLS listing in, four pieces of content out.
  • 04.3Lead-response template — new FL lead in → first message out in 30 seconds, on-brand.
  • 04.4Personal “user manual” — a one-page doc where the Realtor explains, in their words, how they use AI.

How it’s taught

Ten minutes per Realtor: a 5-minute live demo on a real case, 3 minutes of cohort Q&A, and 2 minutes on what changed.

You leave with

Every Realtor presents their own configured AI assistant — running, connected to a real workflow, with one FL use case they own end to end. Not a certificate; a working tool they use Monday morning.

What it ships

What the Realtor’s AI actually ships

Four working examples of what each Realtor’s AI produces by the end — each tied to a Florida-specific reality: MLS character limits, flood zones, the insurance crisis, and the condo-financial-health conversation every coastal listing now has.

MLS-ready

From raw seller notes → MLS-ready listing copy

The Realtor dictates the unit’s quirks on the way back from the showing. The AI returns Stellar-MLS-shaped copy that respects the 1,000-character public-remarks limit and surfaces the FL features buyers actually search for.

CMA

Comparative Market Analysis — in minutes

Drop an address. The AI pulls five real Florida comparables, adjusts for the unit-specific factors that matter in FL (view, floor, HOA, impact windows) and lands a suggested price band. The Realtor owns the final number.

Hurricane + insurance

Hurricane & insurance brief — buyer-ready

Every out-of-state buyer asks how bad the insurance and flood risk are. This is the single-page brief the Realtor’s AI generates per property — structured around what the FL buyer actually needs to decide.

Condo health

Condo board financial check — at a glance

Drop the HOA financials and the building’s latest engineer report. The AI extracts the four signals every FL buyer should hear before they sign — and surfaces the red flags the Realtor shouldn’t miss.

Before / after

A Florida Realtor’s day — before and after

Not “AI helps with everything” — that’s the failure mode. Four specific moments where AI takes over the repetitive work and frees the Realtor for the parts that compound: judgment, relationships, negotiation.

Before

  • Out-of-state lead intake — manual reply, manual notes (~45 min)
  • Listing + content ×4 — photos, copy, reel, posts (~3 hours)
  • CMA + zone brief — Excel, MLS, FEMA, gut (~1 hour)
  • Snowbird reactivation — skipped or template-blast (~0–30 min)

After

  • Lead in 30s — in the Realtor’s voice (~10 min)
  • Pipeline — four outputs per listing (~25 min)
  • CMA + brief — any FL zone (~10 min)
  • Snowbird sequence — automated (~15 min)

What you take

What each Florida Realtor walks out with

Not a diploma. A toolkit they use on Monday — and because each class connects to a deliverable, every capability is measured against an artifact the Realtor can show.

  1. 01

    Personal AI assistant — configured to the Realtor’s voice, zone and ICP

  2. 02

    Listing content pipeline — one MLS listing in, four pieces of content out

  3. 03

    CMA + zone briefing routine — usable for any FL address

  4. 04

    Lead-response system — first message in 30 seconds, on brand, FL-aware

Your program is designed after the diagnosis.

This syllabus is one cohort’s. Yours is built around your team’s real level — not someone else’s.

Bring the classroom to your team

Start with a 30-min call